Saint
The operating foundation for a new Hell's Kitchen barbershop.
Operating infrastructure for Saint, a Hell's Kitchen barbershop opening in January 2027: client-owned accounts, Google Workspace, domain and email security, and a pre-launch website.
- Sector
- Barbershop, Hell's Kitchen
- Scope
- Operating infrastructure and website
- Status
- Opening January 2027
- Live site
- sainthk.com
From brief to build.
- 01
The brief
A new owner taking over an established Hell's Kitchen barbershop and reopening it as Saint. Email, accounts and a public presence needed to be in place before opening, set up so the owner controls everything and can run it without a technical team.
- 02
The implementation
Every account belongs to the business: Google Workspace for email and a shared inbox, Cloudflare for the domain, DNS and security, Square for payments and booking, and a pre-launch website on the new domain. WDA works through its own invited access, never the owner's logins.
- 03
The operating detail
Two-step verification on every account, email authentication and DNSSEC on the domain, and security headers on the site. Adding or removing staff is a single step in each system. A client data room holds the engagement record and brand files.
- 04
The result
Saint has its operating foundation in place ahead of opening. Booking, local search and the full website follow for the January 2027 launch, and this example will be updated as those phases go live.
What was delivered.
- Client-owned Google Workspace with a shared inbox and catch-all routing
- Domain, DNS, email authentication and DNSSEC on Cloudflare
- Pre-launch website with security headers and search foundations
- Client data room and a documented handover
Scope reflects the work delivered at this stage of the brand.
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