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Selected Work

Different businesses. Work built around each one.

Websites and the operating infrastructure behind them. Each example has a distinct brief, scope and stage of development.

01
Small business operating setup

Saint

The operating foundation for a new Hell's Kitchen barbershop.

Operating infrastructure for Saint, a Hell's Kitchen barbershop opening in January 2027: client-owned accounts, Google Workspace, domain and email security, and a pre-launch website.

  • Google Workspace
  • Domain and security
  • Pre-launch website
Project Proprietor website: Business, from the inside.
02
Publishing operations

Project Proprietor

A business publication with a repeatable publishing system.

A publishing website and article workflow for Project Proprietor, including scheduled publication, article archives, RSS and social sharing metadata.

  • Editorial website
  • Scheduled publishing
  • RSS and metadata
Suppwise website: Supplements, without the hype.
03
Media brand launch

Suppwise

A clear starting point for an emerging media brand.

A brand-led launch website for Suppwise, with responsive presentation, social destinations and affiliate and medical disclosures.

  • Launch website
  • Disclosures
  • Social destinations
BioAntler: Premium Deer Antler Spray for an Active Routine.
04
Consumer product website, positioning and content system

BioAntler

A product-first digital experience that makes deer antler velvet spray easier to understand, evaluate and use.

Website strategy, product messaging, responsive design, educational content and SEO for BIOANTLER deer antler velvet spray.

  • Positioning
  • Website and content
  • SEO

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